ROSEBURG FOREST PRODUCTS CO
Marketing Manager (Project Management)
Develop, implement and manage brand marketing strategies (by client segment, product, market channel)
Support Roseburg brand evolution
Develop measurable marketing objectives to assess against goals (KPIs, ROI)
Develop and manage budget for implementation of marketing strategies and utilization of agencies
Drive Brand Marketing Strategy through all Content
Literature
Website
Social Media
Communications/Presentations
Product Knowledge Sessions/CEUs/Training (sales and client)
Advertising
Trade Shows & Events
Case Studies, Demos, Editorials
Market Intelligence
Monitor industry trends
Work with business analysts to understand client-base and purchasing practices and trends
Competitive analysis
Market channel research
New Product Development
Participate as member of product development team providing marketing support to new products, adjustments, or enhancements
Manage outside resources (vendors) for product launches as needed
Product Knowledge
Partner with product teams to gain expertise in product lines
Spend time in manufacturing and client operations to gain product knowledge