J. Walter Thompson Inc (JWT)
Analytics Manager (Marketing)
At J. Walter Thompson we create pioneering solutions that build enduring brands and business. We have been connecting brands with consumers and creating engaging stories that shift behavior for over 150 years. We currently have over 200 offices in 90 countries that contain 10,000 of the brightest minds in the business. We owe our growing success to the adoption of a set of simple principles we refer to as the 4 C's: curiosity, collaboration, capability and courage. It is the embodiment of these traits that makes J. Walter Thompson unique. It is also what we look for in potential new hires.
J. Walter Thompson Atlanta is seeking an Analytics Manager. As an Analytics Manager, you will be responsible for driving and supporting analytic solutions that drive value and deliver against client goals. The Analytics Manager is considered the “go-to” person in answering essential business questions. They are fully immersed in their clients' businesses are there to provide additional value and insight. They will partner with both internal and external stakeholders to plan, execute and evaluate strategic marketing initiatives. They will own all aspects of their analytics accounts, helping drive additional insights and revenue.
Responsibilities:
• Act as a leader within the organization, driving analytical insights to clients, internal training and promotion and helping further establish JWT as leaders in the analytics space.
• Be a consummate problem solver, with the ability to find solutions to key business questions.
• Provide advanced strategic and analytic support (including reporting) for clients' advertising campaigns (across multiple channels for e.g. online, TV, print, social....)
• Design and oversee performance dashboards and provide insight at various stages such as planning, mid and post-campaign analyses, optimizations, and strategy recommendations
• Participate in the development of analytical and creative test designs and execution as well as new analytical tools
• Serve as a mentor to Analysts/Senior Analysts and ensure successful career development
• Develop client-ready documents and major presentations with minimal supervision
• Develop and manage strong relationships with clients at all levels, handle and resolve issues and formulate new business opportunities
• Remain current with the latest marketing trends and web analytics tools
Qualifications
• Bachelor's degree or equivalent in Statistics, Mathematics, Computer Science, Decision Science, Economics, Information Management Studies, Integrated Marketing Communications, or a related field; advanced quantitative degree or coursework a plus
• 5-7+ years of experience in strategic marketing analytics
• Excellent client management and presentation skills
• Experience managing and developing talent
• Advanced knowledge of digital and social analytics including website, media, etc.
• Advanced knowledge and competency in Excel and PowerPoint
• Experience using data visualization tools such as Tableau, Power IB, etc.
• Demonstrated expertise utilizing various research methodologies, media research, and external data sources including Nielsen, Simmons, media planning platforms, eMarketing, Forrester Research, Gartner
• Experience scoping analytic engagements and leading multiple projects simultaneously
• Exceptional analytical, critical thinking, and communication skills
• Experience with statistical software such as SAS, Python, R, SQL, and SPSS is required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.