Hearst Publishing Services Inc.
Account Manager (Marketing)
Responsibilities:
• Ensure proper execution and delivery of digital ad campaigns using Google Ads Manager
• Build excellent relationships with internal and external teams. Communicate daily with sales and sales support teams, acting as their AdOps and technical expert.
• Upload client creative and perform thorough QA checks on ad creative and custom programs.
• Monitor and optimize the campaigns daily to meet client KPIs (CTR, VCR, CPA).
• Troubleshoot trafficking and ad tech issues, working with internal teams as necessary.
• Recommend advertising technology solutions to internal client team based on a comprehensive understanding of the client's requirements, marketing objectives and technical capabilities.
• Maintain up-to-date understanding of industry standards in ad technology, including ad verification, viewability, and programmatic ad serving.
• Ensure that any internal systems are properly mapped to clients 3P systems and that those mappings are properly and consistently maintained.
Requirements:
• 2+ years in campaign management, optimization, and/or digital ad ops and trafficking experience with proficiency in Google Ads Manager (DFP)
• Strong creative problem-solving skills and an ability to come up with unique solutions to complex problems
• Proven ability to work successfully both within a team and independently.
• Flexible, personable attitude; ability to develop excellent professional relationships with all level of personnel
• Strong written and verbal communication skills
• Attention to detail; exact precision in data input and organization
• Demonstrated analytical skillset with strong Microsoft Excel skills
• Quick learner and able to rapidly acquire and apply technical knowledge
• Prior DMP experience is helpful, but not required
• Experience with third party ad servers (DFP, DSM, CheckM8, VAST video) a plus
• Knowledge of HTML, Javascript, and CSS preferred; experience in any other scripting or development language a plus (e.g., SQL)