Lands End Inc
Sr. Email Marketing Specialist – Lands’ End Outfitters (Finance)
As part of the Marketing Operations team, the Sr. Email Marketing Specialist is responsible for email campaign production, including the setup, editing, testing and launching of email campaigns through our third-party email service provider. Additionally, you will need to effectively manage agencies and e-mail vendor relationships while evaluating technology and email marketing trends to optimize return on investment. You will serve as the email marketing team expert on the software vendor's capabilities and be responsible for understanding the process to launch an email campaign. A key requirement will be to learn and remain current on email marketing best practices regarding email design, coding, deliverability and CAN-SPAM compliance. You will also contribute cross functionally to continuous improvement projects.
Responsibilities
Qualifications