HEARST COMMUNICATIONS, INC.
Marketing Specialist, Lead Generation (Sales)
Be part of a dynamic sales team where you will have the opportunity to apply your digital marketing expertise to building our base of users and customers
As the Digital Marketing Specialist, Lead Generation you'll be working collaboratively with marketing, operations, editorial and technical stakeholders across Hearst newspapers to develop and deploy a sophisticated lead generation and user engagement strategy that leverages all of our external digital advertising channels and content to capture and develop high quality leads for digital newspaper products.
You'll be part of a central team but work closely with local marketing, newsroom and circulation teams, with a focus on identifying new lead generation initiatives, as well as increasing the scale and results of current initiatives by identifying gaps and applying your expertise.
What will you do?
What will it take to be successful?