Service Retention Program Manager – Segment 1 + 2 (Marketing)
The Service Retention Program Manager is responsible to develop key strategic programs focused in Segment 1 (1-4 years old) and 2 (5-7 years old) to increase retention and promote initiating long lasting relationship with new customers to the BMW network for customer pay growth. Approx. 48% of BMW customers begin to defect within years 4-7 due to pricing and lack of competitive offers. It is critical that within this role the person takes responsibility for product management, pricing, sales and marketing and incentives for the Fixed-Price Packages (Service/Maintenance Packages) business in the US market. This includes the innovative thinking to address industry trends such as subscription services, multi-tiered offerings, and loyalty programs. The sooner BMW can establish relationships of value and trust, the more likely the brand will be able to retain customers in later years. This position will be responsible for planning, sales, and marketing of the following Aftersales Categories within 345 BMW Dealerships and 128 MINI Dealerships.
Other responsibilities include (but not limited to):
Position Specifics: The Service Retention Program Manager – Segment 1 and 2 position is located in Woodcliff Lake, NJ.
BMW NA is an EO employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.