Content Manager
Content Manager (Marketing)
Have a direct impact:
Carrus is looking for a Content Manager for our CareerStep division to develop, manage, and execute on content ideation, creation, and production through a variety of distribution channels. Reporting to the Director of Marketing, this position will work with internal team members, external copywriters, and content agencies to maintain a cohesive, consistent brand message and advance the mission and vision of CareerStep.
The ideal candidate loves flexing their creative muscles regularly, writing and editing, and has previous experience creating a comprehensive, multi-channel content strategy (blogs, social posts, webpages, whitepapers, emails, etc.)
A Day in the Life:
As a smaller team, we value employees with versatility and a hunger to grow. The CareerStep Content Manager will be asked to wear many hats:
Brand SME:
Co-own the brand message with managing editor, ensuring all content contributions are in line and advance the product vision (including digital content, sales and trade show collateral, etc.)
Curate and maintain all brand-specific knowledge, ensuring accuracy in all content pertaining to our products, courses, etc.
Content Publisher:
Develop a comprehensive publishing schedule (content calendar) across, but not limited to, the following platforms and content types:
Webpages, blogs, social media sites, whitepapers, infographics, case studies, video, content outreach partners, etc.
Ensure message delivered matches the format (i.e. short form vs. long form)
Coordinate with and manage outsourced content producers, including freelancers, agencies, and external SMEs, utilizing these resources to execute on the content calendar.
Develop process for reviewing internal and external content, ensuring strategy alignment, accuracy, and quality
Social Media Manager:
Develop and execute on social media strategy and posting calendar in tandem with the content calendar
Actively build the social media community, and moderate customer questions and interactions
Chief Marketing Listener
Act as the central point of feedback collection from all our listening channels (social media, blog comments, chat, sales, etc.); communicate learnings to internal stakeholders and incorporate into the content calendar.
Reputation Management:
Monitor and manage brand reputation through all customer feedback channels (TrustPilot, Google, Better Business Bureau, social, etc.)
Copywriter:
As needed, write copy for web, print, email, social, and other collateral
What You Bring to the Table:
Ownership: You will own and protect the brand voice and content strategy of CareerStep. You will translate strategic initiatives into action, ensuring deadlines are met and KPIs are measured.
Drive: You crave insight into how your craft contributes to the companys bottom line, and adapt your skills and practices towards constant improvement.
Vision: You are driven to understand our mission, values, and strategic goals, and work to incorporate them into your everyday tasks.
What Youll Need:
4-5+ years writing and editing content
3+ years of hands-on experience planning and executing social media strategy
Preferred experience with SEO-driven content, reputation management
Minimum BA in Communications or English or equivalent
Who We Are:
Carrus provides continual healthcare training for learners and employees across the country, helping them to prepare for new careers and see better results in their current positions. And were just as committed to our employees success and experience as we are to our learners.
Were a well-established company experiencing steady, rapid growth, and we have some exciting projects in the works. This means lots of opportunity for smart, creative, motivated people to a) make a difference and b) make big leaps in their careers.
We value people who work hard and can self-manage. In return, we offer a work environment thats balanced (we work to live, not live to work) and grown up (were anti micromanaging, pro trusting our employees to get the job done).
Benefits:
Insurance: Vision, Medical, Dental
401(k) plan with company match
Company paid life insurance
Employee Assistance Program
Self-managed PTO
For more information about our company and what we do, check out our website at www.carruslearn.com.