Responsibilities
• Plan, develop, field and analyze research studies to support ad sales/marketing
• Evaluate data to extract compelling and saleable insights
• Interface with print and digital sales, editorial and management teams to set primary research objectives and present results
• Work with Assoc Director to develop new ways for measuring campaign performance and audience insights
Requirements
• 3-5 years of prior consumer research experience; previous media experience a big plus
• Familiar with and have managed vendor relationships
• Ability to commission and supervise qualitative and quantitative primary research studies
• Comfortable working cross-functionally across departments and teams
• Must be an excellent communicator – both orally and in writing
• Should be strategic, organized, have the ability to work in a fast-paced environment, and able to juggle multiple projects and deadlines
• A bit of a data geek with strong attention to detail would be ideal