Mindshare USA, LLC
Group Director Strategic Planning (Marketing)
Company: Mindshare, USA
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OVERVIEW:
A minimum of 12 years of experience preferred; The Group Director is responsible for managing senior & midlevel client relationships on Booking.com and running the day to day business. They will oversee the profitability of the account and ensure the integration and process flow throughout Strategic Planning, Investment, and Analytics functions. The Group Director leads the media network servicing the client, and is responsible for consistency of product and output delivered. They must be willing to get their hands dirty as Booking.com is a forward looking DTC brand that works in an agile way meaning they will need to be able and willing to run plans themselves across a number of planning tools. They will drive an agenda of best practices sharing, innovation, and strategic thinking. They, in partnership with the media client(s), will set this agenda and optimize it regularly based on business dynamics. Given the digital centricity of the account, the Group Director should have a strong background in digital media strategy and planning.
This position is also accountable for helping to continue the evolution of how we work with Booking.com, based on a hybrid approach that includes consulting on digital that has been in housed. Additionally, support the drive to an develop an audience based, data driven model based on Digital and Data transformation and shift toward Outcome based planning, including putting the consumer insight and data defined audiences at the front of the strategy, ability to deliver on big ideas and partnerships.
The ideal candidate will have deep experience in agile planning and ideally DTC brands and solid experience developing creative innovation and fresh partnership activations that tap new opportunities in the marketplace to bring the brand story to life in more engaging ways. They will have experience leading a team and inspiring fresh thinking alongside rigorous best practice. They will have the fortitude and aptitude to integrate Global initiatives and ways of working cascades to adapt to local market realities often creating the bridge between global and local needs and requirements.
The Group Director will play a key role in identifying new business or growth opportunities with the client.
The Group Director will also work closely with planning and investment counterparts to extract more value (both hard savings and other benefits) from the marketplace for clients. From a strategic standpoint, key responsibilities will be to generate and build media strategy and plans; support/drive development of key strategic media partnerships and negotiations; drive key digital marketing and media agenda items including social, audience buying, mobile, digital video; provide strategic marketplace, industry, and category intelligence regularly; build/maintain productive relationships with marketing community leaders at client and key media partners. The Group Director will also mentor mid-level supervisory staff.
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ABOUT MINDSHARE:
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ABOUT MINDSHARE:
At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We'll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible. It takes a team of people who invest in other's success, and together we make Mindshare the place where we do the best work of our career. We're a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that's our Passion Quotient. We embrace teamwork and adaptability – that's our Emotional Quotient. We're proud to be unmistakably #TeamMindshare.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.