UNITED FEDERAL CREDIT UNION
Marketing Insights Specialist (R&D)
GENERAL SUMMARY (What is done and why)
The Marketing Insights Specialist is responsible for identifying and gathering data and insights that can be used to drive effective marketing strategies and member experiences. This role supports the Marketing Department's pursuit of actionable insights that enable the team to know our members deeply and build engaging brand experiences, while supporting the team in setting content, channel and innovation strategies.
Working closely with the Enterprise Analytics, Product Management, Sales & Service, and Brand Experience teams, this individual drives initiatives on insights-generation to generate a deep understanding of our members and markets. The Specialist effectively communicates and embeds learning to drive insights into action by making them meaningful to the business strategy. Utilizing primary and secondary research methodologies, member feedback & loyalty mechanisms, as well as digital behavioral listening and research to drive business goals.
Continually analyzes and optimizes the digital sales funnel, to drive pull-through of conversions.
ESSENTIAL FUNCTIONS, IN PRIORITY ORDER (Majority of duties, but not meant to be all inclusive or prevent other duties from being assigned as necessary)
EDUCATION (Minimum education required to perform the duties of this position)
EXPERIENCE (Minimum experience required to perform the duties of this position)
In addition to the education requirement:
KNOWLEDGE, SKILLS AND ABILITIES (Minimum technical and communication skill levels and licenses/certificates normally required to perform the duties of this position)
Tools and Equipment Used
WORKING RELATIONSHIPS/CONTACTS (Positions with which incumbent has frequent contact)
PHYSICAL DEMANDS (Physical effort generally associated with this position)
Work involves standing and walking for brief periods of time, but most work is done from a seated position. There is potential for eyestrain from reading detailed reports and computer screen. Deadlines, workloads and pressure to achieve goals may cause increased stress levels.
WORKING CONDITIONS (Typical working conditions associated with this type of work and environmental hazards, if any, that may be encountered in performing the duties of this position)
Internal - Work is normally performed in climate-controlled office environment, where exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes sounds of normal office equipment (computers, telephone, etc.). No known environmental hazards are encountered in normal performance of duties. Length of day is unpredictable; long hours may be required to accommodate deadlines or special meetings.
External - Some business travel may be required; however, information on environmental conditions is not available.