The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the Publix brand voice. The Copywriter presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs. The Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions. The Copywriter writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies.
In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
Additional responsibilities include:
Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand.
Writing effective copy for a variety of customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, radio ads, and other necessary content.
Reviewing, proofreading, and editing drafts of communication pieces before final publishing.
Staying up-to-date on industry and market trends, including evolving technology.
Fostering professional growth of fellow associates.
Bachelor's Degree in Communications or Liberal Arts or equivalent experience
Three (3) years writing advertising copy
Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand
Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)
Knowledge of concept development process
Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations
Knowledge of Marketing department workflow processes and project lifecycles
Knowledge of marketing/ advertising industry and trends
Knowledge of the Publix brand positioning and lines of business
Knowledge of Publix target customer, retail environments, and purchasing behaviors
Knowledge of business objectives
Ability to evaluate creative work for effectiveness against established creative strategies and objectives
Deep, broad knowledge of English and grammar, punctuation, and spelling
High attention to detail and accuracy
Strategic thinker and effective collaboration skills
Effective communication and presentation skills
Time management skills
Passion for delivering great work and meaningful results
Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office
Occasional travel up to several days at a time with overnight stays
Bachelor's degree in Communications or Liberal Arts or equivalent experience
Four (4) years writing advertising copy
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Free hot lunches (buffet-style) at facilities with a cafeteria