Assist Creative Director in the building of seasonal concept and color built out by month and seasonal flow. Research market trends as applicable to brand, both aspirational and competitive. Convey key ideas and seasonal messaging by preparing visual tools for sales, merchandising and licensing.
DUTIES AND RESPONSIBILITIES
Merchandising/Design
Key Interface with Divisional Merchandising and Design Teams for seasonal design info and brand direction
Coordinate seasonal trend presentations
Supply each licensee with color and trend direction as directed by each Brand Manager
Ensure adherence to design/merchandising calendars
Ensure prompt approval/comments by Brand Managers on all submitted concepts/designs
Maintain product libraries: (samples & closet)
Ensure adherence to brand standards on product identification, i.e. labels, logo, trims, etc and collect documentation / components.
Category expert on trend and competition (positioning, pricing, and product mix)
Trend due diligence – StyleSight printouts, updates for Brand managers
Line sheet coordination - Document all product approvals
Highlight potential line extensions and new business opportunities
Set up seasonal apparel and accessories overviews with Sales & Design, as needed
Facilitate the fulfillment of all licensee requests, i.e. swatches, prints, hardware, etc.
Key Liaison with the licensees on day-to-day issues pertaining to marketing and design
Interface with Licensing Management team on all communication
Interface with Divisional Marketing
Interface with Divisional Design
Marketing
Key interface with Divisional Marketing and Licensees
Maintain and update licensee website for all product categories created internally and any marketing/PR and advertising materials
Prepare and distribute brand updates
Initiate Project requests and oversee to final approval and production
Category expert on trend and competition (collateral, advertising, in-store fixturing/shops, retail space, etc.)
Compile information for brand books/kits
SKILLS, KNOWLEDGE, AND ABILITIES
Research savvy both digitally and aware of the retail landscape.
Ability to liaise solely with license partners
Marketing communication to/from Licensees
Premium coordination
Facilitate sample requests for PR /Shoots
MINIMUM REQUIREMENTS
3-7 years Fashion industry experience
BA in either Fine Arts, Graphics, Fashion
3 years of Divisional Marketing and Licensing experience