Teaching and Learning Campaigns Intern (Marketing)
Teaching and Learning Campaigns Intern
Reston, VA
The Opportunity
With nearly 20,000 organizational customers and millions of student users, Blackboard is the world's leading education technology company with the industry's most comprehensive student-success solutions. Our mission is to partner with the global education community to enable student and institutional success by leveraging innovative technologies and services.
The Field Marketing team at Blackboard manages external messaging to clients and prospects through digital marketing, events, and 3rd party media – sharing Blackboard's story and solutions to help solve a wide variety of educational challenges. Team members work in a dynamic, fast-paced environment, interfacing with sales to help clients and prospects understand the value of Blackboard's solutions, with vendors and contractors, and with marketing operations and other teams to complete campaigns.
The field marketing intern will play an integral role in the success of the group. Specifically, s/he will be responsible for supporting:
Blackboard presence at industry and University events – tracking invitations, logistics, shipping
Paid and native social media campaigns – coordinating with PR and media partners, scheduling, tracking
Lead management – segmenting, loading to Eloqua/SFDC, tracking, routing to sales
Email development and copywriting
Learning & Development:
An in-depth understanding of the target market, personas needs and pains, and associated buyer journey.
Effective communication and messaging to support campaign development.
Solution campaign strategy, and the creation of compelling content to create awareness and drive leads.
The Candidate:
Pursuing a Master's degree in marketing/communications or related business field, or an equivalent combination of education and/or experience
Demonstrated strength in analytical and problem-solving skills.
Demonstrated exceptional communication skills
Solid business understanding - or ability and willingness to learn quickly
Ability to work independently, exercise discretion, and multi-task in a highly dynamic environment
The Team & Office:
Blackboard has an office in the vibrant Plaza America in Reston, VA.
Countless walkable places to eat lunch or dinner within the plaza including Grill Kabob, Mod Pizza, Brown Bag, and The Melting Pot
Free drinks in the office
Half a mile from Reston Town Center
Accessible via Metro - Wiehle-Reston East- Silver line (approx. 1 mile from office)
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.