University of Pittsburgh
Assistant Director, Direct Marketing (Finance)
The Assistant Director participates in strategy development, planning, segmentation, and execution of fundraising initiatives for assigned campus partners and the Pitt Fund throughout the fiscal year. The AD will help to establish and measure goals (by channel, constituency, dollars, and donors), as well as coordinate and schedule all related workflow processes for centrally managed annual giving campaigns. The AD works with colleagues in Communications to develop message content and strategies for fundraising appeals and campaigns aligned with University priorities. S/he coordinates the development of print and electronic solicitations with University-approved vendors; tracks Annual Giving performance across all channels; generates performance reports; and continually evaluates segmentation.
The ideal candidate will have a professional history of making data-driven decisions to inform strategy, creating dynamic appeals that utilize variable data and personalization, and implementing best practices and industry trends for annual giving direct marketing.
Bachelor's degree required. 5-7 years of fundraising experience, preferably in higher education. Any relatable professional experience will be taken into consideration.