Garmin International
Aviation Marketing Manager 1 (Government)
We are seeking a full-time Aviation Marketing Manager to join our team onsite at our office in Olathe, KS! This individual will be responsible for generating and executing marketing plans, coordinating new product introductions, developing internal and external marketing materials, and supporting the Sales teams as needed. The position requires good technical product knowledge sufficient to make marketing judgments involving complex avionics systems to persuade potential customers to buy Garmin products.
Essential Functions
Demonstrates basic knowledge of the avionics industry and Garmin aviation products
Demonstrates good skills for developing marketing strategy for products and services, company positioning for future trade shows, assessing current competitive marketing campaigns, and advertising/marketing execution quality with periodic oversight
Demonstrates good skills defining product and feature positioning, key benefits, target market, and go-to-market strategy
Hosts regular marketing meetings with the sales team leaders to aid in development of product marketing plans for new products
Demonstrates basic knowledge of customer needs, specific market requirements, and collaboratively finds innovative solutions
Builds and presents product presentations demonstrating basic knowledge of Garmin products and showing a good level of comfort presenting in front of customers
Provide leadership for digital marketing including social media, webinars, forums, web search and other digital advertising
Develops basic familiarity with avionics installations
Ability to influence and lead diverse teams from various internal and external organizations
Demonstrates basic business-to-business analytical, financial, strategic thinking and marketing skills
Maintains rolling 12-month advertising direction with periodic oversight
Demonstrates ability to provide timely notes after key marketing meetings with a good level of detail and develops action plan for follow-up accordingly
Demonstrates proficiency solving problems through analysis and best practices
Contribute and suggest strategies to stimulate sales growth
Occasionally provides marketing input for new product concepts
Collaborates with Sales and Marketing Communications to deliver creative and high-impact printed collateral, website content, press releases, marketing memos and product launches
Contributes to any aspects of material development, including writing/editing copy, developing screenshots, logistical coordination and more
Ensures product financials fit within the overall product strategy and pricing guidelines
Conducts and communicates competitive analysis on a routine basis, including research at tradeshows and lead market research efforts
Trains sales teams on product selling points and provides detailed competitive analysis
Participates in trade shows and regional events to demonstrate products and articulate competitive benefits of Garmin products and systems
Contributes customer, market, and product knowledge to internal cross-functional teams
Assists in collecting, compiling, and presenting competitive intelligence internally
Identifies opportunities for expanding our product line to serve aviation market needs
Assists peers in marketing activities
Assists with special projects as assigned
Basic Qualifications
Master's Degree AND a minimum of 2 years relevant experience OR Bachelor's Degree AND a minimum of 3 years relevant experience
Private Pilot, aviation technical background, OR proficiently demonstrate the ability market the added benefits of Garmin aviation products to customers
2 years' experience managing and promoting high technology products from inception through sunset desired
Demonstrated knowledge developing and executing strategy/growth plans for new products and new markets
Demonstrated strong and effective verbal, written, and interpersonal communication skills
Must be organized, self-motivated, accurate and possess the ability to work quickly
Demonstrated effective presentation skills and public speaking ability
Demonstrated proficiency using Word, PowerPoint, Excel and Outlook
Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
Ability to prioritize and multi-task in a flexible, fast paced and challenging environment
Must be team-oriented, possess a positive attitude and work well with others
Ability to communicate and interface effectively with all levels of management and associates
Desired Qualifications
Previous experience managing brand social media accounts
Instrument rating
Rotorcraft rating
International aviation business experience, including event, media placement and communications
Graphical editing experience using Photoshop, InDesign or equivalent
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.