Lands End Inc
SEO Digital Marketing Intern (Legal)
Lands' End is looking for an undergraduate intern for Summer 2020 to join our Digital Marketing team.
You will work directly with the Digital Marketing teams for Lands' End. This Intern will have a hands-on experience opportunity to project manage and gain exposure to building relationships with internal Lands' End and external agency teams.
As an intern, you will work alongside your team on a variety of projects spanning across digital media. Your experience as an intern at Lands' End is both educational and fun, while keeping you connected with your mentor, manager and fellow interns. You will gain exposure to company leaders through roundtables, your final project showcase and other company functions. We are seeking someone who is interested in continuously learning about Google algorithms and marketing technology in a field that is constantly changing.
All intern positions are at Lands' End's headquarters based in Dodgeville, Wisconsin. Applicants need to be willing to relocate during the internship and provide their own transportation and accommodations to complete a 40-hour work week. This is a paid internship.
Roles/Responsibilities
Your Skills
Bonus Points for Familiarity with:
6 Week Plan
Main Project:
Prepare and execute the new season checklist for an entire category (most likely Plus, Men's or Kids – category dependent on where those projects stand at the time the internship starts). Checklist includes researching and planning target keywords, content audit, navigation audit and recommendation (fly out menu, visual nav, related searches), keyword research, moving the process through Trello and creating a content recommendation request.
Additional projects: