Coordinator, Content Programming (Project Management)
Email Marketing Coordinator
Job Description
EA is looking for an experienced Email Marketing Coordinator to help deploy emails to our global network of players through enterprise level deployment systems across our portfolio of games.
This role is an integral part of the Dynamic Omnichannel Messaging (DOM) team; a centralized, always-on, automated marketing program that drives acquisition, engagement, and retention across EA's portfolio of games and destinations. The Email Marketing Coordinator will make a big impact supporting the day-to-day operations of our global enterprise email program, in addition to enabling key partners to continue to iterate and automate our program which will be central to fortifying DOM tech and bringing Personalization Intelligence to players.
One of the Dynamic Messaging team's key principles is to deliver world-class content experiences for EA players. The Email Marking Coordinator will help to deliver personalized content across the player journey and help shape these experiences through our email channel.
About the Team
The Dynamic Messaging team's primary goal is to motivate players to engage with EA games by delivering content against key moments in the player's journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver personalized messages, at scale; and strategically delivers enterprise-wide solutions that allow for cross-channel marketing automation to power new digital business models.
Responsibilities of this role include:
Desired Skills and Experience