Channel Marketing Manager Location: Salt Lake City, UT The Channel Marketing Manager will design and create marketing programs that enable our channel partners to successfully sell and market NICE inContact solutions. This person works with Channel Directors driving leads and building pipeline for multiple partners and channel types.
As a Channel Marketing Manager, a Typical Day Might Include the Following:
Crafts lead-nurturing programs and email campaigns for trigger-based and drip communications marketing that advance the channel partner program
Creates replicable processes, campaigns, automation tools and resources for partners
Authors and publishes partner success stories, newsletters and other communications that celebrate partner successes
Creates and manages regional partner events, as needed (e.g., lunch and learns, sales meetings, etc.)
Identifies associations and social media channels to target new channel partners
Optimizes budgets and shows marketing's contribution to bookings through the channel program
Creates and provides weekly updates for a communications calendar for channel partners
Communicates in an effective and professional way with partners
Leverages system analytics and analysis from systems, such as Salesforce.com and Domo, to constantly measure channel marketing programs and recommend adjustments, as needed
Processes PO requests and works with legal contacts on program contracts, including complex revisions and vendor negotiations
To Land This Gig You'll Need:
Bachelor's degree in Marketing or Communications or related field or equivalent work experience required.
4+ years of marketing experience in B2B high-tech campaign design, integrated marketing and demand generation
4+ years' experience in channel marketing Proven portfolio of successfully managing metrics-based campaigns
Proficient in the MS Office suite
Demonstrated excellent copy writing skills
Strong presentation and written/verbal communication skills
Excellent editing and proofreading skills
Excellent time-management skills
Experience onboarding new partners and executing Go To Market strategies
Bonus Experience:
Experience in B2B marketing within SaaS technology companies
High-level working knowledge of marketing automation tools (Eloqua or Marketo) and CRM tools (Salesforce.com)
ABOUT NICE inContact: NICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics. NICE inContact provides the world's #1 cloud customer experience platform, NICE inContact CXone™, combining best-in-class Omnichannel Routing, Workforce Optimization, Analytics, Automation and Artificial Intelligence on an Open Cloud Foundation. NICE inContact is a part of NICE (Nasdaq: NICE), the worldwide leading provider of both cloud and on-premises enterprise software solutions.