NRT Coldwell Banker is searching for a full time Field Marketing Coordinator. This critical role supports the success of our agents' businesses by providing expert advice and direction in a variety of marketing areas, helping them to meet their sales goals. This position facilitates agent onboarding and integration to Coldwell Banker Residential Brokerage. Marketing Coordinators drive agent business building through marketing and provide one-on-one and group education and training on internal and external tools while supporting general office marketing. This position will support all roll outs of new company marketing technology tools as well as provide our sales agents with digital and traditional marketing strategy ideas and branding support. A person who is highly independent and self-directed will be most successful in this role. This position requires strong skills in project management, training and communication. Expertise in relationship building is essential. Marketing coordinators will need to be at their site location(s) five days a week.
Essential Duties & Responsibilities include, but are not limited to the following:
Education and Support
Develop and provide subject matter expertise on all company marketing tools and resources including but not limited to: CRM, print on demand system, cloud software, proprietary websites and intranet
Conduct training classes on a regular basis that focus on available company marketing tools
Stay abreast of external tools and marketing resources and communicate how Sales Associates can leverage those opportunities to advance their sales
Onboarding and Integration
Provide onboarding to new agents and set a training plan
Help agents optimize the organizations CRM systems
Educate agents how to maximize their online presence through organization provided platforms
Guide agents on application and utilization of internal and external real estate marketing tools
Promotion Support and Consultation
Enter, track and deliver marketing job orders in support of agents and offices in aligned region
Help place and track orders for print media
Manage logistics of more complicated job orders
Act as a liaison between the Creative Team and the field in assigned offices
Other
Attend and participate in regional marketing meetings and/or training sessions
Complete all marketing/staff training and webinars
Work to resolve job related or Sales Associate marketing issues, concerns or questions
Address program and technical support issues
Remain cognizant of quality issues, rules, industry regulations and protocols pertinent to marketing in the real estate industry
Other General Duties as needed or assigned
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
4-year degree in marketing related field preferred
2 years of experience in marketing, creative agency, or communications field
Prior real estate experience preferred but not required
Proficiency in the use of Microsoft Office Suite and the ability to use internet based software
Strong training, presentation and public-speaking skills
Ability to follow direction and utilize critical thinking and problem-solving skills
Ability to work in a matrix environment with both local and functional work arrangements