Senior Specialist, Marketing (Project Management)

 

Who We Are:

Managed Health Care Associates, Inc. (MHA) provides care communities access, solutions, and insights to help them run their businesses more effectively. Our members include post-acute providers across the care continuum, including long-term care, home infusion, specialty pharmacies, senior living, and other group living facilities. Our team of associates is passionate about our common mission of helping people age with grace and championing our core values of being Curious Learners, Selfless Advocates, and Relentless Finishers.

Who we're looking for:

The Senior Specialist, Marketing is responsible for developing and executing communication strategies that promote MHA's products, services, and brand to existing and prospective customers through email and social media as well as other multi-channel marketing campaigns.  The Senior Specialist will focus on enhancing the brands' visibility, maintain the company's positive public image, and drive customer engagement and sales through strategic communication efforts. This position will report to the Director of Marketing and will impact the change management processes and lead generation marketing efforts for our products and solutions.

 

What you'll be doing:

 

Multi-Channel Marketing Execution

• Oversee and implement high-quality, timely email and social media campaigns, ensuring consistency across platforms.
• Create, review, edit, and execute member communications through external email platforms.

• Collaborate with design team to develop compelling social media graphics and copy, deploying relevant content for follower growth using both pre-planned campaigns and opportunistic posts.

Social Media Management

• Manage corporate social media accounts with a focus on crafting and posting engaging content.

• Apply tagging best practices and coordinate visual and marketing strategies to enhance brand presence.

Webinar Production & Event Support

• Coordinate, schedule, and produce webinar presentations using external hosting platforms to ensure seamless execution.
• Provide support for live events such as tradeshows and the Business Summit

Website Content Management

• Skilled in making content updates across websites (including MHA and Net-Rx) via WordPress.
• Ensure web content remains current and aligned with broader marketing goals.

Marketing Communication Best Practices

• Apply industry best practices across formats such as email, social media, and content marketing.
• Focus on maximizing campaign effectiveness and audience engagement.

Campaign Performance Tracking & Reporting

• Track campaign results and analyze performance metrics.
• Report insights to management to guide and optimize future marketing strategies.

 

What You'll Bring to the Table:

• BA/BS in business or related with concentrations in marketing or communications. 

• 1-3 years' experience in marketing or communications, preferably in B2B and healthcare, pharmacy a plus, specifically long-term care pharmacy. 

• Proven track record in executing multi-channel marketing campaigns, including digital marketing strategies, email, and social media. 
• Solid copywriting, creative thinking, and design sensibility experience to develop visually compelling and engaging content such as press releases, web content, sales materials, and member communications. 

• High proficiency in analyzing marketing data, interpreting key metrics, and generating actionable insights. 
• Strong communication skills, to effectively present and attain consensus across departments and management levels. 
• Effective project management skills; from planning through execution, meeting deadlines and aligning with strategic goals. 

• Strong attention to detail, time management, and organizational skills. 

• Proficiency in the use of marketing-related technology (web-based applications, Microsoft tools and MS Office – Word, PowerPoint, Excel, creative software, website content management, email delivery systems, webinar, survey platforms, AI platforms like Copilot, and marketing automation tools). 

• Experienced in maintaining and evolving brand identity to ensure consistency and strengthen market presence. 

 

What's Good to Know:

• Onsite Role 2 days per week. Hybrid remainder of the week and as directed by your manager.
• Limited travel

Why Join MHA:
MHA continues to lead by providing purpose-driven and value-based solutions, which preserve the dignity and grace people deserve, regardless of age. Let us be the best place you'll ever work!

Our associates enjoy the following benefits, and you can, too!

Staying Healthy
- Comprehensive medical, dental, vision and prescription plans with flexible spending account options   FSA/HSA

- Teledoc virtual visits
- Fitness Reimbursement

- Commuter Benefit Plan
- Access to an Employee Assistance Program (EAP)

Enjoying Time-Off
- Paid vacation and sick time

- Day off for your birthday and a floating holiday

- Paid Parental Leave

Planning for the Future
- 401K with a match
- Employee Stock Purchase Plan

- Life Insurance, short-term & long-term disability insurance

- Access to financial and legal advisors

- Perks and Benefits Discounts

Learning Continuously
- Tuition Reimbursement

- E-learning programs
- Ongoing Team Trainings

Making an Impact
- Paid volunteer time-off
- Donation matching

 

Physical Demands

The physical demands and work environmental characteristics described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions.

• Physical Demands: While performing the duties of this job, the employee is occasionally required to move around the work area; sit; perform manual tasks; operate tools and other office equipment such as computers, computer peripherals, and telephones; extend arms; kneel; talk and hear. The employee must occasionally lift and move up to 15 pounds.
• Mental Demands: Employees must follow directions, collaborate well with others, and manage high workloads.
• Work environment: The noise level in the work environment is usually minimal.

 

The Company

Managed Health Care Associates, Inc. (MHA) is a leading health care services and technology company that offers a growing portfolio of services and solutions to support the diverse and complex needs of the post-acute health care provider. MHA provides expertise in Group Purchasing, Managed Care and Payer Contracting, Reimbursement Management, Specialty Pharmacy Solutions, Pharmaceutical Data Analytics, Consultant Pharmacy Software and Legislative Advocacy. Through the delivery of innovative health care services and solutions, MHA helps members increase operational efficiency, maximize business growth, and provide optimum care for their patients.

Founded in 1989, MHA was purchased by Roper Technologies, Inc. in 2013. Roper Technologies is a constituent of the S&P 500, Fortune 1000. The Company operates market-leading businesses that design and develop vertical software and technology enabled products for a variety of niche markets. To learn more please visit www.mhainc.com.

Managed Health Care Associates, Inc. is an Equal Opportunity Employer and ensures its employment decisions comply with principles embodied in Title VII, the Age Discrimination in Employment Act, the Rehabilitation Act of 1973, the Vietnam Veterans Readjustment Assistance Act of 1974, Executive Order 11246, Revised Order Number 4, and applicable state regulations.

 

 

 

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Marketing