Marketing Automation Associate (Administrative)

Job Summary
The Marketing Automation Associate is responsible for scheduling, execution, coordination, quality, and compliance of assigned IEEE managed email marketing outreaches and automated engagement programs. These outreaches may be one-time communications or multi-stage programs, and often include promotions tied to IEEE products and services. This role works within the Experience Design team in the Marketing, Sales, and Design department of IEEE.

The Marketing Automation Associate needs to understand customer goals and drive program experimentation in a data-driven manner to support marketing automation programs and enhance overall member/customer user experiences. This position seeks and identifies strategic and tactical areas of improvement related to the service.

The Marketing Automation Associate is also responsible for applying logic and creativity in strategic initial planning, implementation, monitoring, optimization, analysis and reporting of all activities provided through the service. This position identifies and delivers ad hoc reports and dashboards for analysis to answer key questions regarding member/customer and campaign performance.

The incumbent strives to nurture the relationship with the new customers to drive project growth and maintains existing relationships while seeking opportunities to expand upon existing business. This may include facilitating collaboration, template management, and/or coordinating shared marketing programs among IEEE OUs.

The individual also aids in support of ongoing or new IEEE projects to ensure deadlines are met. In addition, they will provide support for the Display Advertising program; works hand-in-hand with the List Management team to aid in list load, launch, segmentation, and serves as backup to List Management Analysts and Campaign Initiators as necessary.

This is a high contact position, requiring independent judgment and the ability to communicate effectively with all levels of IEEE staff and volunteers. This role typically reports to the Senior Manager Campaigns, Marketing Automation and Business Intelligence and functions as an individual contributor.


Key Responsibilities

• Marketing Automation, Campaign Design/Development/Optimization, Program Coordination, and Customer Care
• Project Support, Research and Development, Staying Current in Technology and Market Trends
• Campaign Operations and Trafficking
• Performs daily e-mail marketing activities involving set-up, scheduling, testing, and deployment of one-time, recurring, scheduled, or triggered email campaigns
• Conducts daily seed and mini seed tests to assure brand conformance and quality
• Manages daily, weekly, and monthly campaign calendars to ensure optimal collaboration among IEEE business unit clients, editorial, and list management teams
• Assists internal customers (staff) with building email campaigns and database selection, and ensures HTML presentation is representative of the quality standards defined by IEEE
• Troubleshoots technical issues related to HTML templates, list segmentation, code related concerns, and other aspects of Campaign Operations
• Develops and tests supported landing pages (includes quality assurance, ensuring leads are captured through proper forms, and maintaining automated journeys)
• Ensures that assigned campaigns delivered on the behalf of IEEE maintain brand integrity
• Aids in campaign design and provides content element recommendations to improve response
• Supports and demonstrates best practices for email marketing execution and management
• Multitasks in a fast paced, high volume work environment, pivoting priorities and reconfiguring timelines on a daily basis
• Business Analysis and Reporting
• Generates reports or dashboards for analysis of individual and recurring marketing outreaches
• Analyzes campaign and display ad program reports generated and identifies key data to drive improvement for existing/new marketing strategies
• Assists in the creation of reporting dashboards, conducts A/B testing and provides test results to various levels of staff to drive highly-targeted segmentation, delivery and content decisions
• Tracks performance metrics and supports the campaigns team to ensure marketing and business decision-makers get the right insights they need to develop increasingly better-performing campaigns
• Business Development and Support
• Maintains existing customer relationships and identifies ways to further develop existing programs, and/or introduce new strategies of reaching customers
• Works with IEEE staff and volunteer customers to ensure the intake process is followed and project requests include necessary information to execute standalone campaigns or robust marketing automation programs

Additional Responsibilities

• Assists in the editorial and user experience review process
• Supports the in-house Display Advertising Program including intake, review, targeting, set up, optimization and performance analysis

Education

• Bachelor's degree or equivalent experience Bachelor's degree in Business or Marketing/Communication, Management, Computer Science or other technology field preferred (equivalent experience in lieu of degree will be considered) Req

Work Experience

• Less than 2 years Minimum 1 year related work experience Req
• Must have experience in campaign or email marketing communication administration or analysis, customer/client service, HTML coding, and demonstrated understanding of eCommerce technologies (platforms, recommendation engines, etc.) and key trends (mobile, social, SEO, etc.), list services, CRM or other demographic understanding Req
• Experience with Marketing Automation Platforms, preferably Marketo. Requires experience in nurturing leads, performing drip campaigns, and building/measuring marketing campaigns that boost customer retention and enhance the overall customer journey Pref
• Experience with Smartsheets Pref
• Experience with data analytics and visualization tools, such as Tableau Pref
• Demonstrated experience in these areas a strong plus: Project scheduling, Data analysis, Customer relationship management tools, Web development and graphic design Pref

Skills and Requirements

• Demonstrated skills or interest in these areas preferred: Marketing communication, eEmail marketing and analysis, cCampaign design and planning and Google Analytics
• Passion for customer service
• Proficiency with Google and Microsoft Office applications for email and document management is required
• Some proficiency and troubleshooting skills required to work with new tools and technologies (Ex: HTML, CSS, Adobe Creative Cloud Suite)
• Willingness and ability to learn and apply new tools, technologies, and working strategies
• Knowledge of content creation and launch strategies
• Highly-driven to seek opportunities to improve/optimize internal processes
• Familiarity with remote meeting tools such as WebEx and Google Meet is required
• Ability to work independently with minimal direction
• Strong critical-thinking, oral, and written communication skills. Must have a proven track record of delivering results and be a self-starter

Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.