Dun & Bradstreet
Demand Generation Marketing, Sales & Marketing Solutions (Marketing)
We are at a transformational moment in our company journey - and we're so excited about it. Each day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growth. Our purpose is to help customers improve business performance with Dun & Bradstreet's Data Cloud and Live Business Identity, and we're wildly passionate and committed to this purpose. So, if you're looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!
Team Overview:
The Demand Generation Team for the Sales & Marketing Solutions Business Unit of Dun & Bradstreet is “Customer 0” for the products and solutions that we as an organization bring to market. We are building a team of thought-leading, forward-thinking modern marketers that are bold, purposeful and execution-oriented. We want to bring speed, agility and precision to our demand generation efforts positively impacting revenue generation for the business. We are responsible for campaign planning, omnichannel execution and optimization along with a regular cadence of measurement and reporting of the impact of our campaigns and programs. We work closely with Subject Matter Experts in the business, and readily partner with other key marketing functions such as Product and Portfolio Marketing, Content Marketing, PR, Communications, Sales Development Rep Team (SDR Team) and, of course, the Product and Sales teams.
Demand Generation Marketing, Sales & Marketing Solutions Role:
The Demand Generation Marketing, Sales & Marketing Solutions is responsible for the end-to-end execution of demand generation campaigns and programs to support the Sales and Marketing Solutions Business Unit of Dun & Bradstreet. This role will work collaboratively with peers in the Demand Generation team, as well as those in the Portfolio Marketing team, Product Marketing and Content Marketing teams, to ensure our Demand Gen plans meet the business and marketing objectives. The scope of the Demand Generation Marketing, Sales & Marketing Solutions role includes email communications and paid media; events, webinars and virtual events will be managed by a peer role. This role is also responsible for execution of ABM programs, as well as supporting the SDR team in their inbound and outbound programs. This role reports to the Demand Generation Marketing Leader.
Demand Generation Marketing, Sales & Marketing Solutions Responsibilities
Demand Gen Campaign tactics design and execution
Launch Management
Agency & Vendor Management
Campaign, Program and Tactic Optimization
Martech Alignment & Functional Expertise
Demand Generation Marketing, Sales & Marketing Solutions Requirements:
Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law.
We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to TalentAcquisitionTeam@dnb.com. Determination on requests for reasonable accommodation are made on a case-by-case basis.
Please note that all Dun & Bradstreet job postings can be found at https://dnb.wd1.myworkdayjobs.com/Careers and all communication from Dun & Bradstreet will come from an email address ending in @dnb.com.