HEARST MAGAZINES INC
Director, Content and Brand Strategy (Marketing)
Why Hearst Magazines?
Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. — including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics — inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms.
We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.
Reporting to the CMO's org, Directors of Content & Brand Strategy are marketers assigned to a specific brand(s) and dedicated to unlocking advertising, sponsorship, and commerce revenue. They live in the advertising department and serve as a key connection point between editorial and advertising (alongside other key connectors, such as Heads of Industry or marketing leads). On behalf of Advertising, they will work closely with the brands' editorial teams to provide marketplace feedback on what content opportunities present the greatest monetization opportunities. The Director will be a consistent sounding board for editorial teams to work with in developing editorial calendars, tentpole content moments, and other expressions of the brand in digital, social, and print.
The Director will guide the work of the Creative Services team on the creation of brand selling materials and packaging and will work with various Account Strategy team members to make sure that account-specific sales activities are true to the brand ethos.
The Director of Content & Brand Strategy will be a consistent partner for the various industry and category sales teams in editorial collaborations, providing an expert resource on what will perform best for a given client and providing the editorial teams with a partner in marketing with an ever-increasing institutional memory for what will work for the advertisers, the brand and the reader.
The Director of Content and Brand Strategy will also serve as a partner for the Events team in the development of profitable events, working with editors on how content platforms are developed.
What You'll Do
Who You Are
The base salary for this role is $129,000-$135,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future.
This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.