We are looking for a Demand Generation Manager to drive help drive the strategy, execution and analysis of our customer acquisition programs for iZotope. As a key member of our e-commerce team, you'll be working alongside our agency partners and in-house teams to achieve customer acquisition targets across paid media, SEO, partnerships, and other online and offline media to drive revenue and customer lifetime value.
To be successful, you'll need to be analytical, creative and have hands-on experience managing, creating, executing, and measuring acquisition programs and vendor performance. You will connect the dots with marketing funnel data – balancing budget, quality, and conversion metrics. You'll introduce new data-driven ideas, fast testing approaches and deliver innovative ways to drive new customer growth.
Responsibilities:
Drive the strategy, execution and optimization of our paid media program including SEM, display, programmatic and video as well as SEO and other online and offline channels
Manage the budget and determine the optimal allocation mix to hit full-funnel objectives
Provide in-depth reporting and insightful analysis of program performance and efficiency
Prepare and present monthly performance reports and forecasts
Conceptualize new creative concepts and testing plans, and work closely with creative teams to ensure that ads are continuously optimized
Manage paid media agency budget, deliverables and results
Work collaboratively and productively with numerous internal stakeholders
Qualifications:
Bachelor's degree
5+ years of experience in digital marketing roles with a strong emphasis on customer acquisition and paid media
Demonstrable results via business KPIs from your work
Direct experience with Adwords, Google Analytics, Bing AdCenter, Microsoft Excel
Ability to define, test and evaluate data driven test plans based on business goals & customer insights
Experience with A/B and multivariate testing
Strong proficiency with Excel, pivot tables and macros - and a passion for data
B2C and/or e-commerce experience a plus
A passion for music and understanding of musicians, recording & production, audio post production, and audio technology a plus.
This position is located in our corporate headquarters in Cambridge, MA. Must be authorized to work in the United States.
About iZotope
iZotope makes Emmy-winning audio products and technologies that are used around the world. We have a wide range of customers, from the millions of consumers who enjoy our audio enhancement to GRAMMY-winning producers using our pro products. We are a rapidly growing team of highly motivated people who are constantly looking to innovate and improve the way we create and listen to audio.